05 — Retail / FMCG
Data-Driven Talent Acquisition Strategy
ClientMid-Cap Supermarket Chain
Duration3 Weeks
The Challenge
The company needed to rapidly pivot its talent acquisition strategy to immediately capture a higher volume of quality applicants.
Context
Operating in a highly constrained labour market, the client faced critical staffing shortages. Legacy recruitment agencies and traditional channels were failing to yield qualified candidates.
Our Approach
We designed and deployed a disruptive social media recruitment engine — defining candidate personas, optimising digital ad spend, and building a custom data pipeline to capture, screen, and filter inbound applications.
Impact
01
700+ qualified applications within 20 days.
02
Dramatically reduced Cost Per Hire vs. traditional agency fees.
03
End-to-end candidate evaluation process modernised.
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